Choose the Right Keywords
The first step in any successful search engine optimization campaign is to choose and incorporate the right keywords for your site. It can make the difference in generating the greatest amount of targeted traffic to your site or just getting more hits for related queries.
People who search on your keywords will find you if you are listed higher in the returned list of sites on each search engine... simple concept. But, single keywords alone don't mean much, since research shows that most search engine queries are a combination of key phrases that people use to narrow down the most pertinent sites returned for exactly what they're looking for. People don't search on single keywords alone, unless they are looking for a name brand or high profile site that's well known through other avenues of advertising and marketing.
Let's say your site is about Siamese cat breeding and boarding. Just targeting the keyword 'cats' is too broad and competitive to bring you any real results from people who might contact you to make a purchase. Your targeted market is people who want to buy (what?) or board (where?) Siamese cats. You might brainstorm some key phrases that will attract people who are in the market for your product and services. Make a list of what your targeted visitor might type into a search engine to find sites similar to yours:
-Siamese cat breeders (your competitive market)
-cat boarding (another competitive market)
-Siamese cat boarding Tuscaloosa (more specific-type of cat and location is important for your products and services)
-registered chocolate point Siamese cats (very specific)
-show quality Siamese kittens (more specific targeted key phrase)
Now you have an idea of how to come up with some specific and general keyword phrases in your site that will bring you the traffic that you desire and key phrases that you can compete on by incorporating them into your pages.
Take only one or two key phrases and re-write one page of your site to include them. If you don't already have a page that you can re-write, create a new one and name it 'siamese_cat_breeders.htm' or whatever page extension you're using, .php, .asp, .html, etc... Also make the page title the same in your code <title>Siamese cat breeders</title>
In this page, put a heading on the first paragraph as 'Siamese Cat Breeders' and make sure you use the same key phrase in your page text at about three times for every 100 words. The top search engines are looking for 'content rich' pages of 200-400 words. Put the page in your site map and link to it from the menu in your other pages with a descriptive link to your page using your key phrase 'siamese cat breeders'. Follow the same pattern for your other key phrases either re-writing or creating new optimized pages for them only using one or two key phrases per page. You're halfway there to getting more targeted traffic now.
If your site is already indexed, the search bots will pick up your new page and keywords on their next return visit. If your site is not yet indexed, you would submit it after all your pages have been optimized. Give the search engines a week or two and then monitor your progress by going to each search engine and typing in your key phrase to see if you come up in the top thirty results. Tweak your pages if necessary to adjust your rankings for higher results.
Of course, tracking and monitoring multiple key phrases and tracking your results in multiple search engines would be very time consuming. This is where most people fail to rank higher, since they just don't have the time, resources and know-how to adjust their pages for the optimal results, let alone track their progress. That's where SEO consultants come in. They've already done the research and they have the tools that can show you how to get the best possible results for your site by making suggestions, giving tips and tracking reports to help you optimize your site and get maximum results.
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